Tend Greenpoint

Tend Greenpoint is a neighborhood favorite hub for small space gardeners and plant parents alike. Partnering closely with owner Joe Ferrari, we developed a brand that is a reflection of the shop’s ambiance — a mix of wonderful plants, treasured pieces from his family’s upstate home, and colorful local finds. Our inspirations included vintage signage from general stores and local New York flora.


Creative Direction Brand Identity Illustration Set Design Collateral Design

2023.02.08-TEND_10_262.jpg
2023.02.08-TEND_01_051.jpg
2023.02.08-TEND_05_145.jpg
2023.02.08-TEND_09_224.jpg
2023.02.08-TEND_07_176.jpg
2023.02.08-TEND_08_205.jpg
Tend_Website_Shop3.png
Tend_Website_Shop1.png
2023.02.08-TEND_24_517.jpg
2023.02.08-TEND_13_424.jpg
2023.02.08-TEND_22_506.jpg
2023.02.08-TEND_21_498.jpg
2023.02.08-TEND_19_473.jpg
2023.02.08-TEND_14_430.jpg
2023.02.08-TEND_05_117.jpg
2023.02.08-TEND_07_178.jpg
2023.02.08-TEND_02_061.jpg
2023.02.08-TEND_extra_340.jpg
2023.02.08-TEND_10_278.jpg
2023.02.08-TEND_extra_344.jpg


Photography:
Nyra Lang

Props and Set Styling:
Pam Morris