Redefining a Brand / KiwiCo


Redefining a Brand KiwiCo


KiwiCo is a children’s subscription box company that was founded in 2011. In collaboration with Theresa Canning Zast, we developed a signature brand voice for KiwiCo — building from the infectious spirit of the KiwiCo team and the thoughtfulness of the product. This exercise included the development and design of their Visual Guidelines as well as the art direction and design of their 2018 Holiday Catalog.


Visual Guidelines

2018 Catalog


On-model photography: Joanna Paterson, On-model prop styling: Jaimi Holker, Sill life photography: Cera Hensley, Still life prop stylist: Bryson Gill