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Seasonal Marketing / Kate Spade

 

Seasonal Marketing Kate Spade

 

As Senior Designer, I worked closely with Design Director Yael Eisele and VP of Creative Theresa Canning Zast to create seasonal materials that amplified the brand's overarching narrative. Projects included campaigns, printed materials, product, and marketing stunts.

 

Holiday 2011

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Guide to Living Colorfully

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Summer 2012

 

Credits
Digital Design Director for Summer 2012 Video: Marissa Kraxberger, Copywriter: Sarah Warren, Photography: Aaron Dyer, Directors: Crystal Mosel, Todd Cole